About
I'm a product designer with over six years of experience creating digital products that sit at the intersection of human needs and business ambitions. I've worked with early-stage startups finding product-market fit and established companies rebuilding legacy platforms.
My approach is rooted in genuine curiosity about people. I believe the best design decisions come from spending time understanding the context, constraints, and emotions of the people you're designing for — before reaching for Figma.
Outside of design, I'm interested in behavioural economics, jazz piano, and long walks through cities I don't know yet.
Experience
2022 — Present
Bloom Studio
Senior Product Designer
Lead designer across a portfolio of B2B SaaS and fintech clients. Responsible for discovery, design, and handoff for 3–4 concurrent engagements.
2020 — 2022
Novu Health
Product Designer
First design hire at a Series A health-tech startup. Built the design practice from scratch, shipping two consumer mobile apps and an internal clinician portal.
2018 — 2020
Stellar Agency
UI/UX Designer
Worked with early-stage startups and established brands on web and mobile design projects across e-commerce, media, and logistics.
Skills & Expertise
Design
- Product Strategy
- UX Research
- Interaction Design
- Visual Design
- Prototyping
- Usability Testing
- Design Systems
- Information Architecture
Tools
- Figma
- FigJam
- Framer
- Principle
- Miro
- Maze
- UserTesting
- FullStory
Collaboration
- Agile / Scrum
- Design Sprints
- Stakeholder Alignment
- Cross-functional Leadership
- Developer Handoff
- Roadmap Planning
How I work
Start with listening
Every project begins with deep discovery — stakeholder interviews, user research, competitive audits. I don't open Figma until I understand the problem.
Embrace constraints
Constraints aren't obstacles — they're design materials. Technical limitations, business requirements, and time pressures sharpen, not limit, good design.
Test early, test often
I build testable prototypes as early as possible and put them in front of users. Assumptions are expensive; early feedback is cheap.
Ship, then iterate
Perfect is the enemy of launched. I help teams make confident decisions, ship work that's directionally right, and iterate based on real data.
Get in touch
I'm currently open to new freelance projects and full-time opportunities. If you have something interesting brewing, I'd love to hear about it.